Enhancing Your Finnalby Market with Effective Keywords
To make your Finnalby Market successful, it's crucial to use the right keywords across your listing titles, descriptions, tags, categories, and attributes. Finnalby search matches listings with shopper queries and ranks them based on relevance. Here’s how you can optimize your keywords to improve visibility and sales.
Categories
Categories function like tags, so choose the most specific category available for each item to increase matching opportunities. Specific subcategories ensure your items appear in broader related categories.
For instance, placing a listing in the "Handcrafted Jewelry" category means it will also appear in searches related to "Accessories" and "Gifts for Her." This nested approach maximizes your exposure across relevant searches.
Attributes
Attributes provide additional details about your listings, such as color, material, and pattern. They act as tags and help match your listings with relevant shopper searches. It's essential to add all applicable attributes, even broader ones.
For example, if your handcrafted vase is "turquoise," also include "blue" if applicable. Similarly, if you list a blanket with the "Organic cotton" attribute, you don't need to tag it separately but can use more descriptive tags like "organic cotton baby blanket."
Titles
Keywords in your title are crucial for matching with shopper queries. Write short, clear, and descriptive titles that highlight key features. Leading with the most descriptive keywords ensures visibility, especially on mobile devices.
Avoid keyword stuffing. Instead of “Handmade leather wallet for men, custom leather wallet gift,” use “Custom handmade leather wallet for men” for clarity and effectiveness.
Listing Descriptions
Include relevant keywords in the first few sentences of your listing descriptions. Write naturally and avoid repeating your title verbatim. Craft sentences that incorporate keywords in a way that sounds human and reflects your brand’s voice.
Tags
Tags are crucial for describing your product. Use as many tags as you can think of, include multi-word phrases, consult your Market Stats, consider synonyms and regional phrases, and target “long tail” keywords to increase visibility.
Tagging Tips:
Use unique tags and avoid repetitions.
Do not repeat categories and attributes as tags.
Do not include misspellings or tags in multiple languages.
Do not worry about plurals; Finnalby search matches root words.
Brainstorming Ideas for Tags
Use descriptive tags that highlight your product’s unique features, materials, techniques, target audience, shopping occasions, solutions provided, style, and size.
Examples:
Descriptive: Vintage ceramic pitcher, eco-friendly bamboo toothbrush, handmade wool scarf
Materials and Techniques: Carved wood sculpture, hand-painted silk scarf, recycled glass vase
Who It’s For: Gifts for grandparents, gifts for teens, gifts for teachers
Shopping Occasions: Wedding gifts, baby shower favors, holiday decorations
Solution-Oriented: Home office organization, travel accessories, kitchen storage solutions
Style: Bohemian wall hanging, industrial lamp, mid-century modern chair
Size: Small planter, large tote bag, compact travel pillow
Updating Titles and Tags
You can make quick updates to your listings using bulk editing tools in your Shop Manager. Add or remove tags from multiple listings simultaneously or use the quick edit tool to update titles and tags efficiently.
For more tips and updates,visit Finnalby Masterclass University and Finnalby Sellers FB page.