Finnalby Trends Wholesale Market Guide
Finnalby Trends Market is an online trade show where Wholesale Brands can showcase their products and offer their best deals to Resellers for the upcoming season. It provides a virtual platform three times a year for Resellers and Wholesalers to connect. Here are the key points about the Finnalby Trends Market:
The next Trends Market is scheduled to take place in March 2025. During the event, market specials will be available to all Resellers from 12:00 am EDT on the specified date until 11:59 pm EST on the same day.
Resellers who are members of the Finnalby First Program, a subscription membership program, will receive exclusive early access to market specials starting at 12:00 am EST on the specified date. To learn more about the Finnalby First membership program and eligibility, you can visit here.
Participating brands will run promotions throughout the entire duration of the market, including the Initial 24 hours for the Finnalby First Members.
To participate in the Finnalby Trends Wholesale Market, follow these steps:
Participation is completely free and voluntary. To be included, you need to run a market promotion of at least 5-20% off your market during the event's dates, and Finnalby will reduce our fees to 10% on eligible orders placed on the marketplace during this period.
Set up a market promotion in your brand portal. Simply run a promotion during the market dates to be considered a participant. Note that promotions provided to resellers via the Invoicing tool will not be eligible for the reduced rate commission.
During the event, you can offer various types of promotions, such as product-specific promotions, dollar-off promotions, free shipping promotions, and promo code promotions. However, running these types of promotions alone will not qualify you as a participant. Your brand must have a market promotion set of 5-20% off the entire market to be included in the Market directory.
If you already have a market-wide promotion scheduled during the market dates:
If you had a market-wide percent-off promotion scheduled to run during the market dates prior to a certain date (not mentioned in the provided information), this promotion will automatically be converted to a market promotion, and your brand will be considered as participating in the market.
If you do not wish to participate in the market, you can deactivate the market promotion, and your brand will be removed from the list of participating brands. However, your brand will still be visible and searchable on Finnalby as normal.
To customize your market promotion, consider the following:
Add multiple tiers to your promotion to maximize visibility and incentivize Resellers to place larger orders. You can also offer free shipping with your market promotion, but you will be responsible for covering the shipping costs for orders placed during the promotion period.
Optionally, you can choose to exclude pre-order products from your market promotion by ticking the "Exclude pre-order items" checkbox.
You can edit a market promotion:
Market promotions can be edited until the market starts. Once the market begins, existing 5-20% off market promotions cannot be edited. However, you can delete additional promotions and create new promotions during the market if you need to make changes.
Some promotion restrictions to be aware of:
Product-specific promotions, dollar-off promotions, free shipping promotions, and promo code promotions will not be matched. These promotion types alone won't qualify you as a participant in the market.
Promotions provided to resellers via the Invoicing tool will not be given the reduced rate of 10% Finnalby Commission.
The calculation of commission and payout fees:
Commission is calculated based on the discounted order subtotal. Payout fees are also calculated based on the order subtotal. For more information about how your payout is calculated, you can visit the Finnalby Help Center.
To advertise your market promotions:
You can invite your existing customers to Finnalby Chat and use Finnalby Select Marketing to extend Finnalby's benefits directly to your existing Resellers and leads.
Promote your participation across multiple marketing channels. Finnalby has created a marketing guide with tips for spreading the word about your promotion, which can be found in the More tips and resources section of the Finnalby Market Event Guide.
You can also sign up for the subscriptions for Finnalby TMP and TSP for more marketing exposure to your market.
To get your market ready for the Trends Market:
Update your product catalog by adding new products as soon as they're released and ensuring that your entire product catalog has up-to-date pricing. Clear and detailed product names and descriptions(utilize the Finnalby Integrated AI to create a minimum of a 300 word description), along with attribute tags, can help make your products stand out.
Create Finnalby Market Collections to help new customers easily find new products or best-sellers. If you need to add or edit more than 10 product listings at once, you can submit a request to Finnalby's team for assistance.
Consider adding videos to your market to showcase your brand, products, and merchandising how-tos, this will also help in SEO for your market.
Update your market’s cover image to give it a fresh look for the market.
These are the steps and recommendations provided by Finnalby to help you participate in the Trends Wholesale Market, customize your promotions, and prepare your market for the event. For more detailed information and instructions, it is recommended to refer to the Finnalby Market Event Guide and the Finnalby Help Center on their website.